INVIDI Technologies Unveils Game-Changing Solution to Slash Live TV Ad Delivery Costs
INVIDI Technologies, the pioneer in addressable advertising technology, today announced a breakthrough solution that drastically reduces the cost of delivering targeted ads on Internet-delivered live television. The new product, INVIDI Fuse™, uses innovative client-side manifest manipulation (CSMM) to eliminate the prohibitive server costs associated with large-scale live events.
INVIDI Technologies Partners with Hathway and DEN to Bring Addressable TV for First Time on Digital Cable TV
INVIDI Technologies, a pioneer in addressable advertising technology, has announced a ground-breaking partnership with Hathway Digital Ltd. (Hathway Digital), a wholly owned Subsidiary of Hathway Cable and Datacom Limited (Hathway) and DEN Networks Ltd. (DEN), India’s leading Multi-System Operators (MSOs). This collaboration marks a significant step in transforming the Digital Cable TV advertising landscape by introducing, for the first time, Digital Cable TV markets advanced targeted advertisement solutions to Hathway Digital and DEN’s extensive distribution network. This partnership will help in addressing the pressing need of the current day and age of reaching the right audience in the right markets in the most economical way.
INVIDI Technologies and Tata Play Revolutionize Television Advertising Landscape in India with Launch of Data-Driven Addressable Advertising
INVIDI Technologies, the global leader in advanced TV advertising solutions, has joined forces with Tata Play, India’s leading content distribution and Pay TV platform, to introduce targeted advertising on linear TV channels.
